Infographic How to Apply for College, Step by Step

Infographic How to Apply for College, Step by Step SAT/ACT Prep Online Guides and Tips The school application procedure can be a long and troublesome excursion for secondary school understudies. Arranging your application materials well ahead of time and focusing on cutoff times is basic. You ought to likewise begin exploring universities prior as opposed to later with the goal that you can represent each school's particular application prerequisites. In this infographic, I've separated the moves you have to make to be set up for school applications beginning toward the start of your lesser year through to your senior spring. Applying to collegeisn't as scary as it would appear! There are sure essential advances you should take starting in your lesser year. In a perfect world, you should take the SAT or ACT just because your lesser tumble to give yourself a lot of time to improve your scores before you apply to school. The ahead of schedule to center piece of junior year is likewise the best an ideal opportunity to start exploring schools. This ties into possibly retaking the SAT or ACT in the event that you find that the schools that intrigue you are searching for higher scores. In the spring of your lesser year, it's a smart thought to inquire as to whether they are eager to compose proposal letters for you. Requesting letters from the get-go will guarantee that the instructors you've picked are ready, and the letters themselves may turn out better since your educators will have more opportunity to consider what they need to state. In the mid year before senior year, you can make your last school rundown and begin taking a gander at the particular prerequisites for each school. This is additionally a decent an ideal opportunity to prepare for your last possibility at government sanctioned tests and start pondering your school paper. You ought to compose a first draft of your exposition in the late spring with the goal that you won't need to stress a lot over it during the school year. At the point when you're attempting to round out applications and deal with your classes simultaneously, the exposition can appear to be a mind-boggling obligation. When your senior year begins, you ought to submit formal solicitations for suggestion letters to the instructors who consented to keep in touch with them for you in the spring. In case you're anticipating taking the SAT or ACT one final time, your last possibility will be in October or November in case you're applying early choice. Most early activity and early choice applications are expected by November fifteenth, and you will get back the choices about a month later in mid-December. Customary choice applications are normally due around January first, yet schools have various arrangements for how late you can present your SAT or ACT scores. Frequently, understudies are allowed to submit scores from tests taken as late as February, however try to look into schools separately to perceive what's permitted. You ought to be told about the status of your ordinary choice applications by late March.All that is left after that is to pick your preferred school out of the schools where you were acknowledged. This may be the hardest piece of the entire procedure (however positively)! What's Next? Is it true that you are keen on profoundly serious schools? Discover increasingly about the most particular schools and how to guarantee that you have the most obvious opportunity with regards to being acknowledged. In case you're battling to begin composing your school exposition, read this article to realize which brief you ought to pick and how you can being the conceptualizing procedure. Extracurricular exercises will be a significant part of your school application. Discover progressively about extracurriculars and why you ought to have them! Need to improve your SAT score by 240 or your ACT score by 4 points?We've composed a guide for each test about the main 5 techniques you should use to have a taken shots at improving your score. Download it with the expectation of complimentary at this point:

Womens Studies On Sex In Society Essays - Gender Studies

Ladies' Studies on Sex in Society Sex assumes a significant job in the present society. From TV notices and savagery inside society, all types of media use sex to help sell their items. With people in general being presented to such huge numbers of various kinds, the abuse and misuse of sex is normal. Is sex a helpful apparatus, or a ploy to get the consideration of the general population? In certain occurrences, it even empowers brutality. The world we live in today is despite everything man-made, no less now then in the nineteenth century. As Englishmen built up a personality in nineteenth century society, they reflected the standards for ladies of the Victorian time frame: politeness, shortcoming, numbness and accommodation. Restricting Viewpoints as the relationship of a man or lady to Society based on sexual orientation got basic in forming male and female perspectives towards each other. In the course of recent years momentous changes in these conventional male and female jobs have been seen. The resulting sway on men, ladies, and families because of these progressions is accepted to be, by numerous social students of history, brought about by the reappearance of the ladies' development. Ongoing examination has set up without question that guys and females are brought into the world with an alternate arrangement of directions incorporated with their hereditary code. Studies at Harvard University and somewhere else show that stamped contrasts among male and female infant conduct are as of now evident in the principal long periods of life. Females are increasingly arranged towards individuals. Male newborn children, then again, are progressively inspired by things. Stanford clinicians infer that ladies are informative creatures while men are manipulative creatures. A few people accept this is inherited, while others believe that if 2 young men and young ladies were raised in the very same manner then all social contrasts among people would dissipate. Starting in early pre-adulthood, kids build up their own thoughts of male and female jobs with the impression of the direct and exercises of their folks and different grown-ups in their reality, remembering characters for TV. Youngsters are presented to publicizing from an early age. The impact, particularly of publicizing on TV, has a noteworthy bearing on young ladies' and young men's conduct, and their desires. To most youngsters the business message is another snippet of data got from the TV. It is regularly hard for them to recognize truth from fiction, especially when the fiction is bundled in convincing words. striking pictures, and appealing music. A mind-boggling measure of the representations that small children see are the cliché pictures of ladies and young ladies. This nearly causes it to appear legitimized, as it is upheld and sustained by the mass scattering of these pictures in communicating. Kids know in their psyches that ladies, similar to men, come in all ages, shapes, sizes, and hues, yet they don't see this spoke to in the communicate media. The expanding decent variety of ladies' lives is additionally discarded in most communicating. For instance, plugs and programming regularly depict ladies as moms performing residential errands, as financially subordinate homemakers, or as sexual baits for items or ornamental articles. By and by, I have even observed motion pictures that frequently have sexual brutality in them, making it increasingly like an ordinary typical thing. Such pictures establish a constraining or narrowing of women's, men's, and kids' impression of themselves and their jobs in the public eye. 3 In a serious investigation done on American programming, it was discovered that a sexual demonstration or reference happened like clockwork on normal during prime time. Sex Sells, the familiar maxim goes. Provocativeness, as a segment of easy street, is a staple for publicists - Coca-Cola enriched its medication store banners when the new century rolled over with teasing young ladies who male consumers wished to date and female consumers to copy. Finnish yogurt producers ran an advertisement with hot, youthful, very much constructed Finnish young men holding compartments of yogurt, with the motto Less fat, more taste.... Eat it. This excited an embarrassment and across the nation banter. A conventional survey was directed on these promotions and some intriguing measurements were delivered. 66% of respondents were male, and 66% idea the advertisement was chauvinist. There was a sharp complexity in the female unexpected, as by far most of whom thought the advertisements were provocativ e and very adequate. Numerous papers

Mild to Life-Threatening Alcohol Withdrawal Symptoms

Mild to Life-Threatening Alcohol Withdrawal Symptoms Addiction Alcohol Use Withdrawal and Relapse Print Mild to Life-Threatening Alcohol Withdrawal Symptoms By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Medically reviewed by Medically reviewed by Steven Gans, MD on June 28, 2016 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 16, 2020 George Doyle/Stockbyte/Getty Images More in Addiction Alcohol Use Withdrawal and Relapse Binge Drinking Children of Alcoholics Drunk Driving Addictive Behaviors Drug Use Nicotine Use Coping and Recovery When heavy or frequent drinkers suddenly decide to quit cold turkey they will experience some physical withdrawal symptomsâ€"which can range from the mildly annoying to severe and even life-threatening. The severity of these withdrawal symptoms is usually dependent upon how chemically dependent the chronic drinker has become. Those who drink heavily on a daily basis, of course, have developed a high level of dependency, but even those who drink daily, but not heavily and those who drink heavily but not daily, can also be chemically dependent upon alcohol.?? When someone who has become alcohol dependent decides to stop drinking, they will experience some level of physical discomfort. For this reason, it is extremely difficult for them to merely stop drinking on their own without assistance and support. Why Never Again Doesnt Usually Mean Never for the Alcohol Dependent The scenario has been played over and over many times. After a particularly damaging or embarrassing binge, the hungover person will make an oath to never drink again and quite often is sincere about quitting. But with the onset of withdrawal symptoms also comes the craving for more alcohol. The body is telling the drinker that it needs alcohol. As the physical symptoms of withdrawal begin to increase, taking another drink simply becomes less painful than not taking oneâ€"or so it seems at the time. For those who have committed themselves to not drinking again, or forced by circumstances do not have access to alcohol, the struggle to fight the withdrawal symptoms can become a dangerous battle, one that can actually become life-threatening. Mild Symptoms of Withdrawl For those who are less chemically dependent, withdrawal symptoms might be as mild as getting the shakes or the sweatsâ€"or perhaps nausea, headache, anxiety, a rapid heartbeat, and increased blood pressure.?? Although these symptoms are uncomfortable and irritating, they are not necessarily dangerous. But they are often accompanied by the craving for more alcohol, making the decision to continue abstinence much more difficult to make. Even the morning after hangover of someone who only occasionally drinks to excess is actually a mild form of alcohol withdrawal from the excesses of the night before as the alcohol content of their blood begins to drop. The symptoms can appear within a few hours after not drinking. Common Hangover Symptoms Serious Symptoms of Withdrawal Within six to 48 hours after not drinking, hallucinations may develop. These usually are visual hallucinations but they can also involve sounds and smells. They can last for a few hours up to weeks at a time.?? Also within this time frame after quitting, convulsions or seizures can occur, which is the point at which alcohol withdrawal can become dangerous if not medically treated. The symptoms may progress to delirium tremens (DTs) after three to five days without alcohol. The symptoms of DTs include profound confusion, disorientation, hallucinations, hyperactivity, and extreme cardiovascular disturbances.?? Once DTs begin, they can cause cardiac disturbances, seizures and other medical complications that can be fatal. What Its Like to Go Through the DTs Getting Treatment for Alcohol Withdrawal The good news for those who are extremely alcohol dependent, and who wish to quit drinking, all of these symptoms can be alleviated and even eliminated with proper medical treatment.?? Typically, for those who are mildly dependent doses of vitamins (including Thiamine), a proper diet, and hydration will prevent most of the mild withdrawal symptoms from occurring. For the severely dependent, medication can be administered, but only by a physician. One approach is to substitute  benzodiazepines such as Librium  for alcohol and gradually reduce the dosage until the patient is drug-free.?? Don't Go It Alone If you are a heavy drinker and want to quit, consult a trained medical professional or a facility that specializes in alcohol and drug treatment, and be honest about your usual alcohol intake. You dont have to do it on your own to prove anything to anyone. Help is available; take advantage of it. The psychological withdrawal is difficult enough without having to fight the physical symptoms as well. Top Medical Treatment Options for Alcohol Withdrawal

The Today s Society s Matters - 908 Words

Minorities Life s Matters In today s world, people are valued by the color of their skin and are assembled based on the amount of money one posses in their savings account. But in America today a very generalized group of Americans are being hunted everyday with inequality in workforce,American society, judicial system,education and etc. Racial Minorities are encountered in a very poorly manner, arguably minorities blame â€Å"white supremacy, white privilege† being the reason why a chain of black lives have been lost due to â€Å"police brutality† . People in the United states are labeled by the exterior and often forgiveful in the reality of people being the same in the interior. Despite the rough patches America has faced, America will never be united if we don t leave the bigoted mindset and the segregation we do within our races. Many may argue that the famous quote â€Å"Make America great again â€Å" shoved in our throats by our political figures today is inaccurate due to our malicious history. On August 28, 2016, Martin Luther King gave a famous speech to a crowd of over a quarter million people. As of today, Martin Luther king speech is simply just words spoken and left in the air. It was a dream never brought to life completely, because even after many years we still live in an America where many people agree is inequal. According to the Washington Post statistically 61 percent of Hispanics say â€Å"there is a lot of discrimination against blacks† and 71 percent say the sameShow MoreRelatedBlack Lives Matter Is A Necessity Of Today s Society1220 Words   |  5 Pagesthat have brought America out of the racially divided country. Today, African-Americans can be found owning business, being successful doctors, professors, and leaders of the world. 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The Utopian society of Mormon’s believed that the legacy, authority, and influence of The Church of Jesus Christ of Latter-day Saints, for their perfect world, stems from the highest â€Å"reality† that the Church s beginning was celestial: in other words, the Mormon history is not that of man s reorganization but of God s re-establishment of the truth within their perfect Utopian society. Thus, a restoration of the original church of Jesus Christ andRead MoreLooking Back At The Dream Martin Luther King Jr.855 Words   |  4 PagesLooking back at the dream Martin Luther King Jr. had, he envisioned for social equality in this nation. Today that dream in some aspects it is still existent. Although he died for fighting for his dream; unfortunately, it is broken in many ways. His legacy and his dream have lived on for decades but I don’t know that it is still alive today for multiple reasons. 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Analysis Of The Umar Abdullah Johnson Theory Of Black Male...

The Umar Abdullah-Johnson Theory of Black Male Alienation posits that a five-stage cycle of institutional repression exists that has effectively sent more black men to jail than it has to college. Any attempt to reverse this war against America’s most misunderstood population begins with a firm analysis of the process and its origins in boyhood. Americans, including Blacks, have become so desensitized to the pain of Black boys and so expectant of their failures that their pain is often overlooked and their achievements treated like occasional glitches in a system that has successfully made Black boys a permanent underclass in this country. â€Å"But the color of a Negro s skin makes him easily recognizable, makes him suspect, converts him into a defenseless target† (Richard Wright, Black Boy) Mis-education often begins at birth. The average first day of life for Black children is when they become subjected to self-hatred and self-hating messages about themselves. They’re often getting messages about themselves that is directly or indirectly coming from the white culture. From the first day they are brought into this world, the mis-education and the self-hatred towards our babies starts right then and there. It starts to increase in preschool because in preschool, for those that decide to send their child to preschool, this will be the first time that the Black boy comes face to face with the School guidelines of the American social order where he is expected to preform to

Why People Not Participate In Physical Activity Free Essays

Student Number: S2880936 Name: Wan-Pin Wang Title: Assignment 1-Literature review- why people not participate in physical activity? People are less willing to participate in physical activities after they get married. The most common three reasons that why married men not participate in physical activities are: time, motivation, and age. â€Å"Married people are often older and have more responsibility for children and other factors; it could be these responsibilities which are curtailing their activity patterns. We will write a custom essay sample on Why People Not Participate In Physical Activity or any similar topic only for you Order Now Weekends are a golden opportunity to take the family out – especially for married families – to get out and enjoy a natural environment – which has also been shown to have additional benefits. † said Dr. Len Almond. (Martin Beckford, The Telegraph News: Married couples exercise less than single people, 23 Sep. 2011) Family and work are occupying most time of married people, they might need to work for long time or take care of children when they have day off. If a married man wants to do exercise with his kids, he needs to think twice if the activity he wants to do is suitable for his kids, which may lower his interest to get involved. Day by day, they are getting older and the function of body is not as functional as young people; age becomes one of major factor that married men not get involved in exercises. Not only married men not participate but the single men do so. Different with married men, the most common factors of single men are: lack of support, friends and do not know how to get involved. BC Recreation and Parks Association and the Heart and Stoke Foundation of BC Yukon, Why don’t people participate? ) (Facts and Stats: Motivators and barriers in physical activity) Single men like to spend time with friends. They prefer to sit on sofa and watch TV all day than going outside and do exercises. They like to be with friends and not willing to go to gym alone. As can be seen in the survey, if friend invite them to do exer cise together, single men would have higher interest to participate. How to cite Why People Not Participate In Physical Activity, Essay examples

Marketing Communication Brand and Products

Question: Discuss about theMarketing Communicationfor Brand and Products. Answer: Introduction Integrated marketing communication plan is the extension of marketing strategies and objectives used by the company. It includes the communication strategies used by the organization to reach the target customers and promote its brand and products. Communication is a process that is used to increase the brand awareness and get customer feedback. It is a way to establish a customer relationship and create brand loyalty. The aim of the report is to help a start up company design a communication plan to help it accomplishing its marketing strategies and goals (Morrison 2016). The author chooses Aconex private limited to evaluate its communication plan and design a marketing plan. Aconex private limited is an Australian based company that is involved in providing web based collaboration and services for the project management and information management. The report analyzes the target audience of the company and the communication objectives used by the organization to promote the product and increase brand awareness. The report focuses on helping the company develop a media strategy to achieve its marketing objectives and plan (Aconex Private Limited). Background of the Company Aconex private limited is an Australian based company established in the year 2000. It is a computer software industry that is headquartered in Melbourne, Australia. The company is involved in providing mobile and web based technology and service for the project management and information management. The clients of Aconex mainly involve from the industry such as construction, infrastructure, power, mining and oil and gas industry. It is an IT company is involved in providing softwares to the organization globally. The company aims at expanding its services to other countries and has successfully done so. The products and services provided by the company are: Service of project management and information management for managing processes, communicating workflows, and building information. Construction field management that includes field inspection issues of mobile devices. BIM data and process management services. OM manuals (Furniss et al. 2012). The company uses various advertising techniques to promote its services to the target customers. The aim and objectives of the company is to expand its business to the other countries and provide its services to the customers all over the globe. The company uses internet and social media for advertising and proton its services. The main communication channel of the company is internet and social media networks such as facebook and LinkedIn. The marketing objectives of the company are as follows: To expand its business to other countries such as India, To lower its cost of service provision. To attract loyal customers and maximize its profit by increasing the number of customers consuming the services. It also aims at building a good relationship with its clients and build create a unique brand image (Royle and Laing 2014). Target Audiences Target audience is the customers whom the organizations targets to sell its products and services. There are various ways to segment the customers. The customers are targeted on the basis of characteristics that they hold. It depends on geographical, demographic, behavioral, social and cultural segmentation. The first step in the development of a successful integrated marketing communication plan is to identify the customers considering the demographic factors, income levels and geographic location. The target customers of Aconex private limited include clients or the organizations that is related to infrastructure development, oil and mining sector and construction management. Since the organization is involved in providing services for the process management, it mainly concentrates on sectors that are involved in infrastructural development and constructions. The customers of Aconex private limited are not only from Australia Melbourne but also from United States of America, Europe, and Germany. The aim of the company is to build a good relationship with the customers and attract loyal clients that stay with the company for a long period of time. The customers mainly include engineers (Rogala and Bialowas 2016). Communication Objectives Communication is the transfer of information and services to the respective heads in order to achieve the set goals and objectives. The company mainly uses internet and social media to achieve its marketing goal and communication objectives. Since it aims at expanding its services to the new market communication is a very important to increase the awareness of the service that the company is going to launch. Communication is a way of communicating important information of the products and services to the targeted people (Besley et al. 2016). The communication objectives of Aconex private limited are as follows: Creating brand and service awareness: the primary objective of the company is to create brand awareness among consumers. Aconex private limited aims at creating a unique brand image of the services that it provides in order to achieve customer loyalty and increase sales and organizational development. It is essential for the organizations to ensure that the messages that it shares with the consumers should be unique and impactful so that it is able to influence the larger consumer base. The company uses various techniques to create a unique brand image and name. creating brand awareness helps in increasing consumer awareness of the products and services that the organization provides. Most commonly used methods are based on creating a unique logo, advertisement statement, graphic design. Aconex private limited creates a unique brand image by providing good quality service to be consumers and timely delivery of the services. The company has a website of its own where the information o f the services that the organization is available. The website helps in guiding the consumers to consume the products and services (Choudhury and Harrigan 2014). Increasing the sale- the second objective of the company is to effect the sale of services. This can be done by effectively communicating the information of the services that it provides to customers all over the world. If the customers are aware of the services that the company supplies then the sale increases that in turn increases the profit of the company. Getting valuable feedback from the customers after the sale of the service is necessary to give after sales services and gain consumer trust. This helps the company in building a good relationship with customers and attracts customer loyalty that is likely to consume the products of the company for a longer period. Communication with the customers helps them keep informed of the offers and products that the organization provides. This includes spreading information of the new product launched, offers and expansion. Aconex private limited uses methods of email and social networking sites such as LinkedIn to connect to its custom ers (Shani and Chalasani 2013). Changing and reshaping consumer attitude: the third objective of Aconex private limited is to change the perception of the customer related to the brand and the organization. It is done to remove the misconceptions that the consumers have for the brand and product in the market so that such perception does not hamper the market of the product. Communication is important to retain the customers that are loyal to the company (Thorson and Moore 2013). Creative Strategy There are various ways to create unique advertising styles in order to create a new image of the brands of services and products that it supplies. The content of the advertisement is necessary to create a unique strategy and attract larger consumers. It is essential to incorporate actors and actresses in advertising the products and services as it will help in attracting customers that are fans of the actors. For example, if Aconex private limited wants to promote its products and services of Indi then using actors such as Amitabh and Sharukh will attract larger section of consumers (Percy 2014). It is not only important to make the advertisements attractive but the managers should also focus on making advertisements more informative with good contents. The tagline of the company is what attracts the consumers. The taglines such as project success Easy as Aconex is catchy and will help in attracting customers. Advertisements should be creative so that consumers are easily able to dec ide the services that it wants to use. The advertisement created should be posted on televisions, facebook, LinkedIn and the social media sites (Yeshin 2012). The advertisement that it broadcasts should be ethical and not hurt sentiments of anyone. It is illegal to publish the name of competitors and disrespect them in public. The data should be confidential in nature. The information of the clients should also not be made public unless they give the consent. Various issues are involved with advertisement (Parry et al. 2012). Design Message The design message should be creative in nature and also should be familiar and likeable by all. It is illegal to create a unique design that is copied from others. The taglines such as project success Easy as Aconex are catchy and will help in attracting customers. Media Plan and Media Strategy The organizations can reach their customers through various ways. Aconex private limited communicates with its customers using internet and social media. Social media is a new method that is being used by the organizations to create an impact on the consumers and increase the sales. Internet can be used in various ways to increase the ale such as online discussion, marketing and selling products online, use of social media to promote the product and getting valuable customer feedback (Couldry 2012). The organization uses the internet and social media in following ways to increase the sale: Publishing an impactful advertisement on social media sites and networks such as facebook, LinkedIn, and twitter will help the organization increase sale. This will help the company attract customers. Advertisement is helpful for the consumers as it helps in increasing awareness of the product (Mihart 2012). Before joining the social network, it is essential for the organizations to know the customer base. Facebook and Instagram are the best social sites to promote the products as it is the most widely used networks. Internet not only helps in advertisement and promotion but also connects to the customers and establishes a relationship. A good relationship with customers will help the organization increase its sale due to the trust that it gains. Internet can also be used to know the strategies of the competitors so that the company can act and frame the policies accordingly (Gerbaudo 2012) Budget The budget of Aconex private limited for the promotion and integrated communication plan is as follows: Attributes Estimated expense (dollar) Advertisement 5000 Social media promotion 5000 Mail 2000 Newspaper and print media 1500 Conclusion Hence, it can be conclude that there are various steps involved in making an effective integrated communication plan. It is essential for the IMC manager to ensure that the plans it develops will be successfully implemented. Analyzing the factors that are likely to affect the plan is necessary. Evaluation of the plan after its implementation is necessary to evaluate the risk that the plan so that it can be altered. Effectiveness of IMC plan can be measured by getting customer feedback and analyzing the sales and revenue of the organization. If it increases then the plan is successfully otherwise, it needs to be altered. References "Aconex (@Aconex) | Twitter". Twitter.com. N.p., 2016. Web. 2 Oct. 2016. "Aconex Private Limited". Aconex. N.p., 2016. Web. 2 Oct. 2016. Besley, J.C., Dudo, A.D., Yuan, S. and Ghannam, N.A., 2016. Qualitative Interviews With Science Communication Trainers About Communication Objectives and Goals.Science Communication,38(3), pp.356-381. Choudhury, M.M. and Harrigan, P., 2014. CRM to social CRM: the integration of new technologies into customer relationship management.Journal of Strategic Marketing,22(2), pp.149-176. Couldry, N., 2012.Media, society, world: Social theory and digital media practice. Polity. Furniss, O., Lehman, B., Blake, B., Strybosch, N., Ulpiano, R., Phillpot, R., Jasper, L. and Mckinlay, J., Aconex Limited, 2012.Information management systems and methods. U.S. Patent Application 14/129,892. Gerbaudo, P., 2012.Tweets and the streets: Social media and contemporary activism. Pluto Press. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: Effects on consumer decision-making process.International Journal of Marketing Studies,4(2), p.121. Morrison, T., 2016. Integrated Marketing Communications. Parry, S., Jones, R., Rowley, J. and Kupiec-Teahan, B., 2012. Marketing for survival: a comparative case study of SME software firms.Journal of small business and enterprise development,19(4), pp.712-728. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Rogala, A. and Bialowas, S., 2016. Functions and Objectives of Internal Communication. InCommunication in Organizational Environments(pp. 65-97). Palgrave Macmillan UK. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Thorson, E. and Moore, J., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Yeshin, T., 2012.Integrated marketing communications. Routledge.