The Today s Society s Matters - 908 Words

Minorities Life s Matters In today s world, people are valued by the color of their skin and are assembled based on the amount of money one posses in their savings account. But in America today a very generalized group of Americans are being hunted everyday with inequality in workforce,American society, judicial system,education and etc. Racial Minorities are encountered in a very poorly manner, arguably minorities blame â€Å"white supremacy, white privilege† being the reason why a chain of black lives have been lost due to â€Å"police brutality† . People in the United states are labeled by the exterior and often forgiveful in the reality of people being the same in the interior. Despite the rough patches America has faced, America will never be united if we don t leave the bigoted mindset and the segregation we do within our races. Many may argue that the famous quote â€Å"Make America great again â€Å" shoved in our throats by our political figures today is inaccurate due to our malicious history. On August 28, 2016, Martin Luther King gave a famous speech to a crowd of over a quarter million people. As of today, Martin Luther king speech is simply just words spoken and left in the air. It was a dream never brought to life completely, because even after many years we still live in an America where many people agree is inequal. According to the Washington Post statistically 61 percent of Hispanics say â€Å"there is a lot of discrimination against blacks† and 71 percent say the sameShow MoreRelatedBlack Lives Matter Is A Necessity Of Today s Society1220 Words   |  5 Pagesthat have brought America out of the racially divided country. Today, African-Americans can be found owning business, being successful doctors, professors, and leaders of the world. 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The negative effects can beRead MoreMarriage and Money1091 Words   |  5 Pagesimportant social status is to you. Everyone has a choice, why does it matter as long as there is love? In Voltaire s Candide, it suggests that social status is important when it comes to marriage. Candide s mother is the sister of the Baron, the man who s castle Candide grew up in. When talking about people getting married to one another there is a question which arises on whether or not social status is an issue. Candide s mother in fact did not marry a man whose social status did not meetRead MoreRacism : The Black Lives Matter1202 Words   |  5 Pagesleft out in many ways in America s history. This, therefore, has been labeled as racism in today s society. Racism has been and still is an issue in America, lately being spiked by the Black Lives Matter movement. Black Lives Matter is a proclamation made by the general population of African Americans that were enraged by the killings of African Americans by white police officers. Racism has been a major issue in the past and still majorly affects today s society with new forms. Slavery is a formRead MoreWomen Of Black Sexuality And How The Focus Has Been On Women s Sexuality762 Words   |  4 PagesIn the reading, it talks about how white people feared black sexuality and how the focus has been on women s sexuality. Black women were often victimized as slaves and slavery was defined as such. During slavery African American women we notorious for being pregnant and always bearing children. They beared those children because the whites anticipated more slave workers and even being sold to others. During slavery the slave owners maintained wealth and good â€Å"breeder women†. Some children wereRead MoreEssay about Comparing Oceania in 1984 and the USA1611 Words   |  7 PagesComparing Oceania in 1984 and the USA This paper will discuss the similarities and differences between the Oceanic society of Orwells Nineteen Eighty-Four and the society of the United States. First I will talk about the similarities and then I will finish off with the differences, all of which will be based on factual information that I have gathered both, from the book and the mainstream media. Then I will finish by coming to a conclusion to an opinion I have and whether the government systemsRead MoreOrigins Of The Mormon Pioneers901 Words   |  4 Pagesconstruction of the Salt Lake City temple (Scott). The Utopian society of Mormon’s believed that the legacy, authority, and influence of The Church of Jesus Christ of Latter-day Saints, for their perfect world, stems from the highest â€Å"reality† that the Church s beginning was celestial: in other words, the Mormon history is not that of man s reorganization but of God s re-establishment of the truth within their perfect Utopian society. Thus, a restoration of the original church of Jesus Christ andRead MoreLooking Back At The Dream Martin Luther King Jr.855 Words   |  4 PagesLooking back at the dream Martin Luther King Jr. had, he envisioned for social equality in this nation. Today that dream in some aspects it is still existent. Although he died for fighting for his dream; unfortunately, it is broken in many ways. His legacy and his dream have lived on for decades but I don’t know that it is still alive today for multiple reasons. While the Declaration of Independence states that â€Å"all men are created equal,† even after the civil war people of color still receivedRead MoreRacism : Elizabethan And Modern Societies1079 Words   |  5 PagesMay 2016 Racism in Elizabethan and Modern Societies Modern day society hinders racial diversity, even if it doesn’t quite seem like it. Generations today are more open to ethnic assortment, but yet still are stuck to racial stereotypes. Everyone who is racially diverse is quietly but surely judged based on their different dialect and skin color. Many people today undermine any other race, making their opinions based off of stereotypical theories. Society today obtains high standards of unity. When somethingRead MoreThe Impact Of Social Media On Our Lives Essay1548 Words   |  7 PagesIn today s society, there are a multiplicity of tools derived from modern technology which has facilitated the form of communication among individuals. An example of this tool is none other than social network, the most powerful form of communication. Essentially, the world constant evolution over the years has triggered a high demand in modern technology and also changed the way humans interact. Social network, being the most influential weapon of our generation, has a great impact to impact in

Analysis Of The Umar Abdullah Johnson Theory Of Black Male...

The Umar Abdullah-Johnson Theory of Black Male Alienation posits that a five-stage cycle of institutional repression exists that has effectively sent more black men to jail than it has to college. Any attempt to reverse this war against America’s most misunderstood population begins with a firm analysis of the process and its origins in boyhood. Americans, including Blacks, have become so desensitized to the pain of Black boys and so expectant of their failures that their pain is often overlooked and their achievements treated like occasional glitches in a system that has successfully made Black boys a permanent underclass in this country. â€Å"But the color of a Negro s skin makes him easily recognizable, makes him suspect, converts him into a defenseless target† (Richard Wright, Black Boy) Mis-education often begins at birth. The average first day of life for Black children is when they become subjected to self-hatred and self-hating messages about themselves. They’re often getting messages about themselves that is directly or indirectly coming from the white culture. From the first day they are brought into this world, the mis-education and the self-hatred towards our babies starts right then and there. It starts to increase in preschool because in preschool, for those that decide to send their child to preschool, this will be the first time that the Black boy comes face to face with the School guidelines of the American social order where he is expected to preform to

Why People Not Participate In Physical Activity Free Essays

Student Number: S2880936 Name: Wan-Pin Wang Title: Assignment 1-Literature review- why people not participate in physical activity? People are less willing to participate in physical activities after they get married. The most common three reasons that why married men not participate in physical activities are: time, motivation, and age. â€Å"Married people are often older and have more responsibility for children and other factors; it could be these responsibilities which are curtailing their activity patterns. We will write a custom essay sample on Why People Not Participate In Physical Activity or any similar topic only for you Order Now Weekends are a golden opportunity to take the family out – especially for married families – to get out and enjoy a natural environment – which has also been shown to have additional benefits. † said Dr. Len Almond. (Martin Beckford, The Telegraph News: Married couples exercise less than single people, 23 Sep. 2011) Family and work are occupying most time of married people, they might need to work for long time or take care of children when they have day off. If a married man wants to do exercise with his kids, he needs to think twice if the activity he wants to do is suitable for his kids, which may lower his interest to get involved. Day by day, they are getting older and the function of body is not as functional as young people; age becomes one of major factor that married men not get involved in exercises. Not only married men not participate but the single men do so. Different with married men, the most common factors of single men are: lack of support, friends and do not know how to get involved. BC Recreation and Parks Association and the Heart and Stoke Foundation of BC Yukon, Why don’t people participate? ) (Facts and Stats: Motivators and barriers in physical activity) Single men like to spend time with friends. They prefer to sit on sofa and watch TV all day than going outside and do exercises. They like to be with friends and not willing to go to gym alone. As can be seen in the survey, if friend invite them to do exer cise together, single men would have higher interest to participate. How to cite Why People Not Participate In Physical Activity, Essay examples

Marketing Communication Brand and Products

Question: Discuss about theMarketing Communicationfor Brand and Products. Answer: Introduction Integrated marketing communication plan is the extension of marketing strategies and objectives used by the company. It includes the communication strategies used by the organization to reach the target customers and promote its brand and products. Communication is a process that is used to increase the brand awareness and get customer feedback. It is a way to establish a customer relationship and create brand loyalty. The aim of the report is to help a start up company design a communication plan to help it accomplishing its marketing strategies and goals (Morrison 2016). The author chooses Aconex private limited to evaluate its communication plan and design a marketing plan. Aconex private limited is an Australian based company that is involved in providing web based collaboration and services for the project management and information management. The report analyzes the target audience of the company and the communication objectives used by the organization to promote the product and increase brand awareness. The report focuses on helping the company develop a media strategy to achieve its marketing objectives and plan (Aconex Private Limited). Background of the Company Aconex private limited is an Australian based company established in the year 2000. It is a computer software industry that is headquartered in Melbourne, Australia. The company is involved in providing mobile and web based technology and service for the project management and information management. The clients of Aconex mainly involve from the industry such as construction, infrastructure, power, mining and oil and gas industry. It is an IT company is involved in providing softwares to the organization globally. The company aims at expanding its services to other countries and has successfully done so. The products and services provided by the company are: Service of project management and information management for managing processes, communicating workflows, and building information. Construction field management that includes field inspection issues of mobile devices. BIM data and process management services. OM manuals (Furniss et al. 2012). The company uses various advertising techniques to promote its services to the target customers. The aim and objectives of the company is to expand its business to the other countries and provide its services to the customers all over the globe. The company uses internet and social media for advertising and proton its services. The main communication channel of the company is internet and social media networks such as facebook and LinkedIn. The marketing objectives of the company are as follows: To expand its business to other countries such as India, To lower its cost of service provision. To attract loyal customers and maximize its profit by increasing the number of customers consuming the services. It also aims at building a good relationship with its clients and build create a unique brand image (Royle and Laing 2014). Target Audiences Target audience is the customers whom the organizations targets to sell its products and services. There are various ways to segment the customers. The customers are targeted on the basis of characteristics that they hold. It depends on geographical, demographic, behavioral, social and cultural segmentation. The first step in the development of a successful integrated marketing communication plan is to identify the customers considering the demographic factors, income levels and geographic location. The target customers of Aconex private limited include clients or the organizations that is related to infrastructure development, oil and mining sector and construction management. Since the organization is involved in providing services for the process management, it mainly concentrates on sectors that are involved in infrastructural development and constructions. The customers of Aconex private limited are not only from Australia Melbourne but also from United States of America, Europe, and Germany. The aim of the company is to build a good relationship with the customers and attract loyal clients that stay with the company for a long period of time. The customers mainly include engineers (Rogala and Bialowas 2016). Communication Objectives Communication is the transfer of information and services to the respective heads in order to achieve the set goals and objectives. The company mainly uses internet and social media to achieve its marketing goal and communication objectives. Since it aims at expanding its services to the new market communication is a very important to increase the awareness of the service that the company is going to launch. Communication is a way of communicating important information of the products and services to the targeted people (Besley et al. 2016). The communication objectives of Aconex private limited are as follows: Creating brand and service awareness: the primary objective of the company is to create brand awareness among consumers. Aconex private limited aims at creating a unique brand image of the services that it provides in order to achieve customer loyalty and increase sales and organizational development. It is essential for the organizations to ensure that the messages that it shares with the consumers should be unique and impactful so that it is able to influence the larger consumer base. The company uses various techniques to create a unique brand image and name. creating brand awareness helps in increasing consumer awareness of the products and services that the organization provides. Most commonly used methods are based on creating a unique logo, advertisement statement, graphic design. Aconex private limited creates a unique brand image by providing good quality service to be consumers and timely delivery of the services. The company has a website of its own where the information o f the services that the organization is available. The website helps in guiding the consumers to consume the products and services (Choudhury and Harrigan 2014). Increasing the sale- the second objective of the company is to effect the sale of services. This can be done by effectively communicating the information of the services that it provides to customers all over the world. If the customers are aware of the services that the company supplies then the sale increases that in turn increases the profit of the company. Getting valuable feedback from the customers after the sale of the service is necessary to give after sales services and gain consumer trust. This helps the company in building a good relationship with customers and attracts customer loyalty that is likely to consume the products of the company for a longer period. Communication with the customers helps them keep informed of the offers and products that the organization provides. This includes spreading information of the new product launched, offers and expansion. Aconex private limited uses methods of email and social networking sites such as LinkedIn to connect to its custom ers (Shani and Chalasani 2013). Changing and reshaping consumer attitude: the third objective of Aconex private limited is to change the perception of the customer related to the brand and the organization. It is done to remove the misconceptions that the consumers have for the brand and product in the market so that such perception does not hamper the market of the product. Communication is important to retain the customers that are loyal to the company (Thorson and Moore 2013). Creative Strategy There are various ways to create unique advertising styles in order to create a new image of the brands of services and products that it supplies. The content of the advertisement is necessary to create a unique strategy and attract larger consumers. It is essential to incorporate actors and actresses in advertising the products and services as it will help in attracting customers that are fans of the actors. For example, if Aconex private limited wants to promote its products and services of Indi then using actors such as Amitabh and Sharukh will attract larger section of consumers (Percy 2014). It is not only important to make the advertisements attractive but the managers should also focus on making advertisements more informative with good contents. The tagline of the company is what attracts the consumers. The taglines such as project success Easy as Aconex is catchy and will help in attracting customers. Advertisements should be creative so that consumers are easily able to dec ide the services that it wants to use. The advertisement created should be posted on televisions, facebook, LinkedIn and the social media sites (Yeshin 2012). The advertisement that it broadcasts should be ethical and not hurt sentiments of anyone. It is illegal to publish the name of competitors and disrespect them in public. The data should be confidential in nature. The information of the clients should also not be made public unless they give the consent. Various issues are involved with advertisement (Parry et al. 2012). Design Message The design message should be creative in nature and also should be familiar and likeable by all. It is illegal to create a unique design that is copied from others. The taglines such as project success Easy as Aconex are catchy and will help in attracting customers. Media Plan and Media Strategy The organizations can reach their customers through various ways. Aconex private limited communicates with its customers using internet and social media. Social media is a new method that is being used by the organizations to create an impact on the consumers and increase the sales. Internet can be used in various ways to increase the ale such as online discussion, marketing and selling products online, use of social media to promote the product and getting valuable customer feedback (Couldry 2012). The organization uses the internet and social media in following ways to increase the sale: Publishing an impactful advertisement on social media sites and networks such as facebook, LinkedIn, and twitter will help the organization increase sale. This will help the company attract customers. Advertisement is helpful for the consumers as it helps in increasing awareness of the product (Mihart 2012). Before joining the social network, it is essential for the organizations to know the customer base. Facebook and Instagram are the best social sites to promote the products as it is the most widely used networks. Internet not only helps in advertisement and promotion but also connects to the customers and establishes a relationship. A good relationship with customers will help the organization increase its sale due to the trust that it gains. Internet can also be used to know the strategies of the competitors so that the company can act and frame the policies accordingly (Gerbaudo 2012) Budget The budget of Aconex private limited for the promotion and integrated communication plan is as follows: Attributes Estimated expense (dollar) Advertisement 5000 Social media promotion 5000 Mail 2000 Newspaper and print media 1500 Conclusion Hence, it can be conclude that there are various steps involved in making an effective integrated communication plan. It is essential for the IMC manager to ensure that the plans it develops will be successfully implemented. Analyzing the factors that are likely to affect the plan is necessary. Evaluation of the plan after its implementation is necessary to evaluate the risk that the plan so that it can be altered. Effectiveness of IMC plan can be measured by getting customer feedback and analyzing the sales and revenue of the organization. If it increases then the plan is successfully otherwise, it needs to be altered. References "Aconex (@Aconex) | Twitter". Twitter.com. N.p., 2016. Web. 2 Oct. 2016. "Aconex Private Limited". Aconex. N.p., 2016. Web. 2 Oct. 2016. Besley, J.C., Dudo, A.D., Yuan, S. and Ghannam, N.A., 2016. Qualitative Interviews With Science Communication Trainers About Communication Objectives and Goals.Science Communication,38(3), pp.356-381. Choudhury, M.M. and Harrigan, P., 2014. CRM to social CRM: the integration of new technologies into customer relationship management.Journal of Strategic Marketing,22(2), pp.149-176. Couldry, N., 2012.Media, society, world: Social theory and digital media practice. Polity. Furniss, O., Lehman, B., Blake, B., Strybosch, N., Ulpiano, R., Phillpot, R., Jasper, L. and Mckinlay, J., Aconex Limited, 2012.Information management systems and methods. U.S. Patent Application 14/129,892. Gerbaudo, P., 2012.Tweets and the streets: Social media and contemporary activism. Pluto Press. Mihart, C., 2012. Impact of integrated marketing communication on consumer behaviour: Effects on consumer decision-making process.International Journal of Marketing Studies,4(2), p.121. Morrison, T., 2016. Integrated Marketing Communications. Parry, S., Jones, R., Rowley, J. and Kupiec-Teahan, B., 2012. Marketing for survival: a comparative case study of SME software firms.Journal of small business and enterprise development,19(4), pp.712-728. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Rogala, A. and Bialowas, S., 2016. Functions and Objectives of Internal Communication. InCommunication in Organizational Environments(pp. 65-97). Palgrave Macmillan UK. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Shani, D. and Chalasani, S., 2013. Exploiting niches using relationship marketing.Journal of Services Marketing. Thorson, E. and Moore, J., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Yeshin, T., 2012.Integrated marketing communications. Routledge.